TY  - BOOK
AU  - Lehu, Jean-Marc
TI  - Branded entertainment : product placement & brand strategy in the entertainment business
SN  - 9780749451516
U1  - 791.40688 LEH 
PY  - 2007///
CY  - London ; Sterling, VA
PB  - Kogan Page
KW  - Branding (Marketing)
ER  -