Lehu, Jean-Marc <br/><br/>
Branded entertainment : product placement & brand strategy in the entertainment business 

 - London ; Sterling, VA:  Kogan Page,  2007 
 - ix, 266 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780749451516 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>791.40688 LEH