Brand warriors : corporate leaders share their winning strategies 

 - London:  Profile Books,  2007 
 - xiv, 263 p. ; 22 cm. 
<br/><br/><label>ISBN: </label>9781861975928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.827 GIL