TY  - BOOK
AU  - D'Alessandro, David F
AU  - Owens, Michele
TI  - Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players
SN  - 9780071398503
U1  - 658.827 DAL 
PY  - 2001///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Brand name products
ER  -