D'Alessandro, David F <br/><br/>
Brand warfare : 10 rules for building the killer brand : lessons for new and old economy players 

 - New Delhi:  McGraw-Hill,  2001 
 - xviii, 185 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780071398503 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 DAL