TY  - BOOK
AU  - Taylor, David
TI  - Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout
SN  - 9780470862117
U1  - 658.827 TAY 
PY  - 2005///
CY  - Hoboken, NJ
PB  - J. Wiley
KW  - Brand name products - Management
ER  -