TY  - BOOK
AU  - Fioroni, Michele
AU  - Titterton, Garry
TI  - Brand storming : managing brands in the era of complexity
SN  - 9780230222434
U1  - 658.827 FIO 
PY  - 2009///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave Macmillan
KW  - Brand name products
ER  -