Fioroni, Michele <br/><br/>
Brand storming : managing brands in the era of complexity 

 - Houndmills, Basingstoke, Hampshire ; New York:  Palgrave Macmillan,  2009 
 - x, 223 p. ; 25 cm 
<br/><br/><label>ISBN: </label>9780230222434 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 FIO