Sengupta, Subroto <br/><br/>
Brand positioning: strategies for competitive advantage 

 - 2nd ed 
 - New York:  McGraw-Hill Higher Education,  2010 
 - xiv, 297 p. : ill. (some col.) ; 23 cm 
<br/><br/><label>ISBN: </label>9780070581593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 SEN