Aaker, David A <br/><br/>
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity 

 - New York:  Free Press,  2004 
 - xviii, 348 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780743249386 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products - Management
<br/><br/><label>Dewey Class. No.: </label>658.827 AAK