Brand new brand thinking : brought to life by 11 experts who do 

 - London:  Kogan Page,  2002 
 - x, 212 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780749436780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 BAS