TY  - BOOK
AU  - Koehn, Nancy F
TI  - Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell
SN  - 9781578512218
U1  - 658.421 KOE 
PY  - 2001///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Businesspeople
ER  -