Koehn, Nancy F <br/><br/>
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to dell 

 - Boston, MA:  Harvard Business School,  2001 
 - 469 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9781578512218 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Businesspeople
<br/><br/><label>Dewey Class. No.: </label>658.421 KOE