Blake-Coleman, B. C <br/><br/>
Brand names and product dynasties : lessons in retrospect : the origins, enterprise and branding rationale behind the naming and promotion of more than two hundred famous brands and products 

 - Chennai:  Westland Books ; published under arrangement with Management Books,  2007 
 - 212 p. : ill. ; 22 cm. 
<br/><br/><label>ISBN: </label>9788189975203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 COL