TY  - BOOK
AU  - Blackett, Tom
TI  - Brand medicine : the role of branding in the pharmaceutical industry
SN  - 9780333930984
U1  - 381.4561510973 BLA 
PY  - 2001///
CY  - Houndmills, Basingstoke, Hampshire ; New York
PB  - Palgrave
KW  - Brand choice - United States
ER  -