Brand medicine : the role of branding in the pharmaceutical industry 

 - Houndmills, Basingstoke, Hampshire ; New York:  Palgrave,  2001 
 - xxvi, 308 p. : ill. (some col.) ; 24 cm. 
<br/><br/><label>ISBN: </label>9780333930984 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand choice - United States
<br/><br/><label>Dewey Class. No.: </label>381.4561510973 BLA