TY  - BOOK
AU  - Grant, John
TI  - Brand innovation manifesto : how to build brands, redefine markets, and defy conventions
SN  - 9780470027516
U1  - 658.827 GRA 
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Brand name products - Psychological aspects
ER  -