Pringle, Hamish <br/><br/>
Brand immortality : how brands can live long and prosper 

 - London:  Kogan Page,  2008 
 - xi, 320 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780749457013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 PRI