TY  - BOOK
AU  - Cosgrove, Kenneth M
TI  - Brand failures : the truth about the 100 biggest branding mistakes of all time
SN  - 9780820474656
U1  - 320.52097309045 COS.12 
PY  - 2007///
CY  - Bern
PB  - Peter Lang
KW  - Conservatism - United States - History - 20th century
ER  -