Cosgrove, Kenneth M <br/><br/>
Brand failures : the truth about the 100 biggest branding mistakes of all time 

 - Bern:  Peter Lang,  2007 
 - x, 364 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780820474656 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conservatism - United States - History - 20th century
<br/><br/><label>Dewey Class. No.: </label>320.52097309045 COS.12