TY  - BOOK
AU  - Aaker, David A
TI  - Brand equity & advertising : advertising's role in building strong brands
SN  - 9780805812848
U1  - 659.1 AAK 
PY  - 2009///
CY  - New York
PB  - Psychology Press
KW  - Advertising - Brand name products - Congresses
ER  -