Brand equity & advertising : advertising's role in building strong brands 

 - New York:  Psychology Press,  2009 
 - x, 380 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780805812848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising - Brand name products - Congresses
<br/><br/><label>Dewey Class. No.: </label>659.1 AAK