TY  - BOOK
AU  - Bruce, Duncan
AU  - Harvey, David
TI  - Brand enigma : decoding the secrets of your brand
SN  - 9780470779606
U1  - 658.827 BRU 
PY  - 2008///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Branding (Marketing)
ER  -