Bruce, Duncan <br/><br/>
Brand enigma : decoding the secrets of your brand 

 - Hoboken, NJ:  John Wiley & Sons,  2008 
 - xvi, 328 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780470779606 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 BRU