TY  - BOOK
AU  - LePla, F. Joseph
AU  - Davis, Susan V
TI  - Brand driven : the route to integrated branding through great leadership
SN  - 9780749437978
U1  - 658.827 LEP 
PY  - 2003///
CY  - London
PB  - Kogan Page
KW  - Branding (Marketing)
ER  -