LePla, F. Joseph <br/><br/>
Brand driven : the route to integrated branding through great leadership 

 - London:  Kogan Page,  2003 
 - xvi, 334 p. : ill. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780749437978 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.827 LEP