Davis, Scott M <br/><br/>
Brand asset management : driving profitable growth through your brands 

 - 1st [i.e. 2nd] ed 
 - San Francisco:  Jossey-Bass,  2002 
 - xvi, 265 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780787963941 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 DAV