Trout, Jack <br/><br/>
Big brands, big trouble : lessons learned the hard way 

 - Hoboken, NJ:  Wiley,  2001 
 - x, 223 p. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780471263036 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products
<br/><br/><label>Dewey Class. No.: </label>658.827 TRO