Big book of marketing : lessons and best practices from the world's greatest companies 

 - New York:  McGraw-Hill,  2010 
 - xv, 464 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780071621250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8 BEN