Beyond traditional marketing : innovations in marketing practice 

 - Hoboken, N.J:  Wiley,  2005 
 - xvi,308 p. ; ill. ; 21 cm. 
<br/><br/><label>ISBN: </label>9780470011461 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KAS