Zook, Chris <br/><br/>
Beyond the core : expand your market without abandoning your roots 

 - Boston, MA:  Harvard Business School,  2004 
 - xv, 214 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9781578519514 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporate profits
<br/><br/><label>Dewey Class. No.: </label>658.406 ZOO