TY  - BOOK
AU  - Shonka, Mark
AU  - Kosch, Dan
TI  - Beyond selling value : a proven process to avoid the vendor trap
SN  - 9780793154708
U1  - 658.81 SHO 
PY  - 2002///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Customer relations
ER  -