Kelly, Lois <br/><br/>
Beyond buzz : the next generation of word-of-mouth marketing 

 - New York:  AMACOM,  2007 
 - x, 228 p. : ill. ; 24 cm. 
<br/><br/><label>ISBN: </label>9780814473832 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KEL