Best practice in market research 

 - Hoboken, NJ:  Wiley,  2007 
 - xxxv, 678 p. ; 25 cm. 
<br/><br/><label>ISBN: </label>9780470065273 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83 MOU