TY  - BOOK
AU  - Keller, Kevin Lane
TI  - Best practice cases in branding : lessons from the world's strongest brands
SN  - 9780131888654
U1  - 658.827 KEL 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson, Prentice-Hall
KW  - Branding (Marketing) -- Case studies
ER  -