TY  - BOOK
AU  - Jones, John Philip
TI  - Behind powerful brands : from strategy to campaign
SN  - 9780074636640
U1  - 658.827 JON 
PY  - 2000///
CY  - New Delhi
PB  - Tata McGraw-Hill Pub. Co
KW  - Advertising - Brand name products - India
ER  -