Calloway, Joe <br/><br/>
Becoming a category of one : how extraordinary companies transcend commodity and defy comparison 

 - 2nd ed 
 - Hoboken, NJ:  John Wiley & Sons,  2009 
 - xiv, 251 p. ; 23 cm. 
<br/><br/><label>ISBN: </label>9780470496350 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Benchmarking (Management)
<br/><br/><label>Dewey Class. No.: </label>658.4012 CAL