TY  - BOOK
AU  - D'Aveni, Richard A
TI  - Beating the commodity trap : how to maximize your competitive position and increase your pricing power
SN  - 9781422103159
U1  - 658.802 DAV 
PY  - 2010///
CY  - Boston, MA
PB  - Harvard Business School
KW  - Commercial products
ER  -