TY  - BOOK
AU  - Burns, Alvin C
AU  - Bush, Ronald F
TI  - Basic marketing research : using Microsoft Excel data analysis
SN  - 9780132059589
U1  - 658.830285554 BUR 
PY  - 2008///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing research
ER  -