Burns, Alvin C <br/><br/>
Basic marketing research : using Microsoft Excel data analysis 

 - 2nd ed 
 - Upper Saddle River, NJ:  Pearson Prentice Hall,  2008 
 - xxix, 4-510 p. : col. ill., col. maps ; 26 cm 
<br/><br/><label>ISBN: </label>9780132059589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.830285554 BUR