Dalrymple, Douglas J <br/><br/>
Basic marketing management 

 - 2nd ed 
 - Hoboken, NJ:  John Wiley & Sons,  2000 
 - xiii, 341 p. : ill. ; 26 cm. 
<br/><br/><label>ISBN: </label>9780471353928 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 DAL