TY  - BOOK
AU  - Perreault, William D
AU  - Cannon, Joseph P
TI  - Basic marketing : a marketing strategy planning approach
SN  - 9780073381053
U1  - 658.8 PER 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing - Management
ER  -