Perreault, William D <br/><br/>
Basic marketing : a marketing strategy planning approach 

 - 17th ed 
 - Boston:  McGraw-Hill Irwin,  2009 
 - xxxvii, 758 [34] p. : col. ill. ; 29 cm. 
<br/><br/><label>ISBN: </label>9780073381053 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8 PER