TY  - BOOK
AU  - Gilmore, James H
AU  - Pine, B. Joseph
TI  - Authenticity : what consumers really want
SN  - 9781591391456
U1  - 658.8343 GIL 
PY  - 2007///
CY  - Boston
PB  - Harvard Business School
KW  - Consumer behavior
ER  -