Dowling, Grahame R <br/><br/>
Art and science of marketing : marketing for marketing managers 

 - Oxford:  Oxford University Press,  2004 
 - xv, 441 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9780199269617 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DOW