TY  - BOOK
AU  - Buber, Renate
AU  - Gadner, Johannes
TI  - Applying qualitative methods to marketing management research
SN  - 9781403916600
U1  - 658.80072 BUB 
PY  - 2004///
CY  - New York
PB  - Palgrave Macmillan
KW  - Marketing - Management - Research - Methodology
ER  -