Buber, Renate <br/><br/>
Applying qualitative methods to marketing management research 

 - New York:  Palgrave Macmillan,  2004 
 - xx, 292 p. : ill. ; 23 cm 
<br/><br/><label>ISBN: </label>9781403916600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management - Research - Methodology
<br/><br/><label>Dewey Class. No.: </label>658.80072 BUB