TY  - BOOK
AU  - Bullmore, Jeremy
TI  - Apples, insights and mad inventors : an entertaining analysis of modern marketing
SN  - 9780470029152
U1  - 658.8 BUL 
PY  - 2006///
CY  - Hoboken, NJ
PB  - John Wiley & Sons
KW  - Advertising
ER  -