Bullmore, Jeremy <br/><br/>
Apples, insights and mad inventors : an entertaining analysis of modern marketing 

 - Hoboken, NJ:  John Wiley & Sons,  2006 
 - x, 164 p. ; 22 cm 
<br/><br/><label>ISBN: </label>9780470029152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>658.8 BUL