Rao, Vithala R <br/><br/>
Analysis for strategic marketing 

 - Upper Saddle River, NJ:  Addison Wesley,  1998 
 - xiii, 514 p. : ill. ; 24 cm 
<br/><br/><label>ISBN: </label>9788131701607 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.4012 RAO